About
Hello! I'm Gabriela, a digital marketing and social media expert with over 7 years of experience. My passion? Turning ideas into impactful content and developing unbeatable digital strategies. Today, I leverage my expertise to boost your brand's online and social media presence. Ready to optimize your online presence? Let's embark on this adventure together!
Why leverage my expertise?
Did you know that people spend about 2 hours and a half on social media every day? And that over 80% of Western Europeans are active on these platforms?
It's an ocean of opportunities, but mere online presence is no longer sufficient.
To stand out, you need a well-adapted digital and social media strategy. You also need to navigate algorithms and create content tailored to each platform. On social networks, we talk about SMO or Social Media Optimization.
Does this sound like a foreign language to you? Don't worry, I'm here to guide you 😊.
Gabriela - Digital Expert
Expertise Areas
Audit and Social Media Coaching
Digital Strategy
Content creation
Community
Management
Branding & Design
Analytics
Resume
Work experience
Social Media Manager (since Sept 2022)
- Freelance
Marketing manager (2022 - 2023)
- Wild Code School, Lisbon
Digital Manager (2020-2021)
- Biocodex, Lisbon
Communication & Partnerships Manager (2017-2019)
- ISIC (International Student Identity Card), Paris
Education
Master in Marketing & Communications
- IAE Lille, 2015
Licence of Information & Communications
- Sorbonne Nouvelle University, Paris, 2012
DUT of Information & Communications
- IUT Descartes, Paris, 2011
3 fun facts about me 😉
I run an Instagram account about Lisbon
In July 2022, I decided to start an Instagram account dedicated to Lisbon, @LisboabyLisboetas. The twist? I chose to stay behind the scene, anonymous, and to share instead the favorite spots of Lisbon inhabitants. Soon, this project has grown into a community of 60K followers, all sharing the love for Lisbon's hidden gems. It's been an amazing journey of discoveries and connections.
I have an impressive collection of magnets
I like to joke by calling my passion 'magnetology.' This interest began during my trip to Australia. Since that day, every new destination has been an opportunity to add a piece to my collection, turning my fridge into a miniature world map.
Solo adventure
In 2016, following my studies, I embarked on a one year solo travel through Australia and Southeast Asia. This experience taught me a lot about myself but also demonstrated my capacity to thrive in new and challenging environments.
Testimonials
Gabriela joined Biocodex Portugal in December 2019 as a Digital Manager for a 2-year assignement. She adeptly managed all our digital projects, demonstrating a strong initiative to broaden her scope of work. She won several digital challenges and successfully launched “Instestino Feliz” community for patients suffering from IBS.
Her digital approach at Biocodex, marked by creativity and unwavering commitment to the company, has been exemplary. On top of that, she is a very easy going person, always with a positive mindset. The kind of person you take pleasure to work with.
Marie Bonte
General Manager at Biocodex
Since 2023, I have had the pleasure of collaborating with Gabriela for the management of my Instagram account @laprofvirginie dedicated to teaching French. Thanks to her creativity and strategic handling of my page, the number of followers has doubled this year.
Gabriela is genuinely passionate about her work and knows how to create an authentic connection with the audience. I recommend her services to anyone looking to boost their online presence. Her expertise has had a significant impact on my visibility, and I am confident that she can bring the same success to other professionals.
Virginie Perelle
@LaprofVirginie
